Our Concepts

With the right local marketing concepts, you can turn customers into true fans. Our concepts are designed to help supermarkets increase customer loyalty, local engagement, and store traffic—from loyalty programs featuring top-tier brands to unique local concepts that connect your supermarket with the surrounding community.

All concepts are categorized according to the various touchpoints of the Local Touchpoint Route. This makes it easy to see which concepts align with your goals and how you can build a stronger local presence step by step. Discover which concept is the best fit for your supermarket.

50+ Successful Concepts

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Touchpoints

Themes

Building Local Pride

Festive Birthday Calendars

A practical product that’s visible all year round, boosts local pride, and strengthens the connection with your supermarket.

Building Local Pride

Local Christmas Ornaments

A local Christmas ornament that makes its way back onto the Christmas tree every year

Building Local Pride

Cartoon Puzzle

Bring your surroundings to life with a unique cartoon puzzle

Reward your customers

Van der Valk Pillows

High-quality pillows that bring hotel-style comfort to your home.

Reward your customers

Van der Valk Duvets

Luxury Van der Valk comforters for hotel-style comfort at home.

Reward your customers

Van der Valk Bath Towels

Soft, durable towels that bring everyday comfort and the hotel experience into your home.

Reward your customers

Tefal Pans

Tefal's premium Everblack cookware collection

Reward your customers

Tefal Knives

Reward customers with a complete knife set from the trusted premium brand Tefal.

Reward your customers

Tefal Cooking Made Easy

Reward customers with smart kitchen appliances from a trusted top brand.

Reward your customers

Tefal Frying

High-quality frying pans and stew pots from a trusted top brand.

Reward your customers

Sparkling Clean

High-quality products from Rowenta and Leifheit that make cleaning easier and more efficient.

Reward your customers

Silit Cooking and Dining

High-quality kitchen products from Silit for everyday use.

Reward your customers

Throws & Bathrobes

Comfortable throws and bathrobes from Cosy & Soft for extra warmth and relaxation at home.

Reward your customers

Full Steam Ahead

Practical household products from trusted top brands that make everyday life easier.

Reward your customers

Le Sudcase

Luggage and travel accessories from Le Sudcase for your next vacation.

Reward your customers

Licensed Cuddle Pillows

Recognizable stuffed animals featuring popular characters that provide comfort and fun.

Reward your customers

JBL

Reward your customers with premium audio from the trusted A-brand JBL.

Reward your customers

My Pets & Me

A whole family of animals that’s fun to cuddle and collect.

Reward your customers

Memory Bracelet

A personalized memory bracelet that makes beautiful moments tangible.

Reward your customers

Gardena

Gardena products that make garden maintenance easier.

Reward your customers

Fresh ’n Rebel

Stylish audio and lifestyle products from the trusted brand Fresh ’n Rebel.

Reward your customers

Cosy & Soft Washable Duvets

The practical comfort of Cosy & Soft duvets with a permanent cover.

Reward your customers

BaByliss

Offer your customers professional styling and hair care products from BaByliss.

Building Local Pride

Trolley Bags

A rolling bag is a practical product that customers use for years.

Create an immersive experience in your store

Comic Sticker Album

A local comic sticker album full of excitement and adventure at your supermarket.

Building Local Pride

Rondje

A local board game that fosters a sense of camaraderie and familiarity.

Connect through local organizations

MyClubStars

A unique sticker album that drives more store visits and fosters strong ties with local sports clubs.

Show off your local identity

Mascot

Having your own mascot makes your supermarket recognizable and personal.

Building Local Pride

Local tiles

Local tiles that evoke a sense of familiarity and create lasting memories.

Building Local Pride

Local mugs

Local mugs featuring recognizable buildings and landmarks from your town or city.

Building Local Pride

Local bigshoppers

A local BigShopper featuring a unique design of your village or city.

Create an immersive experience in your store

Crack the Safe

With "Crack the Safe," you can add an exciting game element to your trip to the supermarket.

Building Local Pride

Jute bags

A locally designed jute bag will increase your supermarket's visibility.

Building Local Pride

Historical collection album

A collection album that connects generations through local history.

Create an immersive experience in your store

Win a Prize

With "Grijp ’n Prijs," you can add a fun and surprising element to a trip to the supermarket.

Building Local Pride

Game of the Goose

A locally themed version of Game of the Goose brings familiar places from the local area to life.

Building Local Pride

Local appetizer platters

A unique snack platter featuring a distinctive line drawing of the local area.

Create an immersive experience in your store

Bingo

A local bingo event that offers fun, excitement, and an extra reason to visit the store.

Connect through local organizations

B’tjes

With B’tjes, you and your customers can support local organizations and initiatives together.

Find out what local marketing can do for your supermarket.

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens,
, Account Manager for Belgium

Local
Personal
Results-oriented

Flor van Oosterwyck,
, Account Manager for Belgium

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager for the Netherlands & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten, Account Manager for the Netherlands at

Local
Personal
Results-oriented

Fabio Cavalari, Account Manager for Belgium at

Local
Personal
Results-oriented

Frank Woltering
Account Manager for the Netherlands & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager, Netherlands

Local
Personal
Results-oriented

Tobias Ressman
Account Manager, Germany

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