Save on heating and relaxation with Cosy & Soft

With a Cosy & Soft savings program, you give customers the opportunity to save up for soft throws and comfortable bathrobes—products that provide warmth, comfort, and relaxation during the colder months.

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A collection to snuggle up in

Warmth That Customers Appreciate

The collection features luxurious fleece throws in a variety of styles and comfortable unisex bathrobes in two sizes. Thanks to the soft materials, customers can enjoy extra warmth and comfort every day, whether at home on the couch or during a relaxing morning.

Cosy & Soft is therefore a concept that fits perfectly with fall and winter and appeals to a broad audience.

Why Choose Plaids & Bathrobes?

Customers save specifically for luxury items they'd like to bring into their homes. This encourages repeat visits to the store.

The savings program motivates customers to shop just a little more often or buy a little more each time so they can reach their savings goal faster.

A concept that fits perfectly with this time of year, when warmth, coziness, and comfort take center stage.

The collection consists of high-quality fleece throws and comfortable bathrobes in stylish, contemporary colors that complement virtually any interior.

Throws and bathrobes are used regularly and are therefore visible in the home for long periods of time.

Customers save specifically for luxury items they'd like to bring into their homes. This encourages repeat visits to the store.

The savings program motivates customers to shop just a little more often or buy a little more each time so they can reach their savings goal faster.

A concept that fits perfectly with this time of year, when warmth, coziness, and comfort take center stage.

The collection consists of high-quality fleece throws and comfortable bathrobes in stylish, contemporary colors that complement virtually any interior.

Throws and bathrobes are used regularly and are therefore visible in the home for long periods of time.

When should you use Cosy & Soft?

Cosy & Soft is a great option if you:

want to reward customers with products they use every day;
want to increase store traffic and boost average spending;
is looking for a warm concept for the fall and winter season;
You want your supermarket to be associated with comfort, quality, and a warm, welcoming atmosphere.

Find out what local marketing can do for your supermarket.

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens,
, Account Manager for Belgium

Local
Personal
Results-oriented

Flor van Oosterwyck,
, Account Manager for Belgium

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager for the Netherlands & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

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Personal
Results-oriented

Jeffrey Schouten, Account Manager for the Netherlands at

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Personal
Results-oriented

Fabio Cavalari, Account Manager for Belgium at

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Personal
Results-oriented

Frank Woltering
Account Manager for the Netherlands & Partner

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Personal
Results-oriented

Sharon Stupers
Account Manager, Netherlands

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Personal
Results-oriented

Tobias Ressman
Account Manager, Germany

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Frequently Asked Questions About Cosy & Soft

Which products are part of the concept?

The Cosy & Soft collection consists of luxurious fleece throws and comfortable unisex bathrobes.

The throws are available in a variety of stylish colors, designs, and sizes (130 × 170 cm and 130 × 180 cm). They are wonderfully soft, warm, and ideal for colder days.

The bathrobes are available in two sizes (S/M and L/XL) and various colors. Thanks to their comfortable fit and soft fabric, they are suitable for everyday use by both women and men.

Together, these products form an attractive savings goal that appeals to a broad target audience.

A mascot can be used in many different ways. Examples include store openings, local events, children’s activities, loyalty programs, and in-store promotions.

In addition, the mascot can appear on social media, in print materials, on point-of-sale materials, and even on merchandise. This creates a single, recognizable image that customers encounter at various times.

More than just a savings plan

Cosy & Soft combines an attractive savings goal with products that customers use every day. The luxurious throws and comfortable bathrobes are highly practical and appeal to a broad target audience.

This is how you create a concept that encourages repeat visits, increases average spending, and rewards customers with products they’ll enjoy for a long time.

Our Other Services

Let us boost your campaign with our services.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Opportunities to reward customers with premium-brand products.