Do you want to give families with children an extra reason to choose your supermarket—and keep coming back? With Farm Buddies, you can offer a comprehensive rewards program that combines customer loyalty with an engaging in-store experience.
Customers can collect cheerful Farm Buddies and expand their collection with booklets, magnetic tiles, and a board game. A scavenger hunt in the store also actively engages even the youngest customers in the concept. This makes grocery shopping more fun for the whole family and encourages customers to come back more often.
Roy Spitters
Account Manager BE
Jonas Lemmens,
, Account Manager for Belgium
Flor van Oosterwyck,
, Account Manager for Belgium
Léon van Reijmersdal
Account Manager for the Netherlands & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten, Account Manager for the Netherlands at
Fabio Cavalari, Account Manager for Belgium at
Frank Woltering
Account Manager for the Netherlands & Partner
Sharon Stupers
Account Manager, Netherlands
Tobias Ressman
Account Manager, Germany
Customers can collect various Farm Buddies stuffed animals. The collection also includes additional products, such as booklets, magnetic tiles, and a board game. Together, they create a complete farm world for children.
The farm is home to several familiar characters, including Sofia the cow, Isabel the pig, Mia the chicken, Tobias the dog, Samuel the sheep, and Ben the Scottish Highland cow. Together with Farmer Max and Farmer Emma, they have all kinds of adventures on and around the farm.
Farm Buddies is primarily aimed at families with young children. The combination of stuffed animals, stories, and toys makes the concept appealing to children and gives parents an extra reason to save up.
Children are given a scavenger hunt sheet and go around the supermarket looking for answers to various questions and tasks. Along the way, they collect letters that spell out a secret word. If they find the right word, they’ll receive a farm certificate.
Farm Buddies combines a familiar theme with a variety of collectible products and an enhanced in-store experience. Children become curious about the different characters and products, while parents can join them in continuing to collect them. In this way, the concept encourages engagement and repeat visits.
With Farm Buddies, you give children a whole world to explore. From cuddling with their favorite farm friend to reading, building, playing, and going on a scavenger hunt at the supermarket: the concept offers fun at every turn.
This way, you can turn saving money into an experience for the whole family, add some extra fun to grocery shopping, and give your customers a good reason to keep coming back.
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