Reward customers with the ultimate in sleep comfort

With the Cosy & Soft savings concept, you offer customers a practical product they can enjoy every day. These comfortable all-season comforters come with a built-in cover, eliminating the need for a separate duvet cover. That means less time spent making the bed. An attractive savings option for families, students, and anyone who values convenience.

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Practical comfort for every bedroom

A comforter that's ready to use right away

Cosy & Soft combines comfort with ease of use. Thanks to the removable, washable cover, the entire comforter can easily be washed in the washing machine, and the bed is made up again in no time. Customers can choose from a variety of colors and prints, allowing the comforter to instantly add ambiance to the bedroom. The comforters are available in 140 × 200 cm, including one matching pillowcase, and 240 × 200 cm, including two matching pillowcases.

Why choose Cosy & Soft washable comforters?

Thanks to the fitted cover, there’s no longer any need for a separate duvet cover.

An attractive savings goal encourages customers to come back more often.

From young families and students to seniors: everyone benefits from the added convenience.

Customers can choose from a variety of colors and prints that match their home decor.

All-season comforters provide a comfortable night's sleep all year round.

Thanks to the fitted cover, there’s no longer any need for a separate duvet cover.

An attractive savings goal encourages customers to come back more often.

From young families and students to seniors: everyone benefits from the added convenience.

Customers can choose from a variety of colors and prints that match their home decor.

All-season comforters provide a comfortable night's sleep all year round.

What does Cosy & Soft do for your supermarket?

Increase in-store visits during the campaign.
Encourages higher average spending.
Rewards customers with a practical, high-quality product.
Appeals to a broad audience.

Find out what local marketing can do for your supermarket.

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens,
, Account Manager for Belgium

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Personal
Results-oriented

Flor van Oosterwyck,
, Account Manager for Belgium

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Personal
Results-oriented

Léon van Reijmersdal
Account Manager for the Netherlands & Partner

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Personal
Results-oriented

Anouk Voets
Account Manager NL

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Personal
Results-oriented

Jeffrey Schouten, Account Manager for the Netherlands at

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Personal
Results-oriented

Fabio Cavalari, Account Manager for Belgium at

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Results-oriented

Frank Woltering
Account Manager for the Netherlands & Partner

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Sharon Stupers
Account Manager, Netherlands

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Tobias Ressman
Account Manager, Germany

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Frequently Asked Questions About Cosy & Soft

What makes Cosy & Soft different from a traditional comforter?

Cosy & Soft comes with a built-in cover. This means you no longer need to put the comforter in a separate duvet cover, so the bed is made much more quickly. That makes this concept particularly popular with families, students, and anyone who values convenience.

Is the comforter fully washable?

Yes. The entire comforter can be easily washed in the washing machine. This keeps the comforter fresh, comfortable, and suitable for everyday use.

What models are available?

The Cosy & Soft line includes duvets in sizes 140 × 200 cm (which come with one pillowcase) and 240 × 200 cm (which come with two pillowcases). Customers can also choose from a variety of colors and designs.

More than just a savings plan

With Cosy & Soft, you offer your customers a practical product that makes everyday life easier. Its smart design, comfortable material, and attractive savings program combine to create a concept that many households will immediately appreciate.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Opportunities to reward customers with premium-brand products.