- 25+ years of experience
- 20,000+ successful campaigns
- Helped 1,000+ supermarkets
We believe that the future of food retail lies in the local community. For more than 25 years, we’ve been helping supermarket owners strengthen their stores’ ties to the community. With a team of specialists, we develop marketing concepts that foster greater engagement, greater loyalty, and a greater local impact.
Loyalty isn't built at the checkout. It's built when customers feel connected to your supermarket.
That is why we believe in the power of local marketing. By maintaining a visible presence in the neighborhood, collaborating with local organizations, and engaging customers on a personal level, a supermarket becomes a trusted part of the community.
Here's how to turn customers into true fans.
Customer loyalty isn't about a single successful campaign, but about building a lasting relationship with your customers. That's how you turn customers into true fans.
Leon Elders
Managing Director of Touch Local Loyalty
Successful local marketing involves more than just one concept. It’s the sum of all the moments when customers see, experience, and remember your supermarket. That’s why we developed the Local Touchpoint Route: a practical guide that shows you which touchpoints you can use to make a difference for your customers.
Think of it as a shopping cart that starts out empty. At every touchpoint, you add something: recognition, engagement, appreciation, experience, and local pride. The fuller the cart gets, the stronger the bond with your supermarket. Ultimately, it becomes more than just a customer relationship—it becomes loyalty.
Since 2025, Touch Local Loyalty has been part of the Touch Group, a leading player in the field of loyalty and incentive marketing in the Benelux and Germany.
Through this partnership, we combine our expertise in local marketing with the knowledge, technology, and clout of a larger organization. This allows us to support supermarket owners even better, while remaining true to what makes us unique: local engagement and personal contact.
Together, we develop strong loyalty programs that connect customers to your supermarket and to the local community.
Behind every successful campaign is a dedicated team. Our specialists work every day on local marketing concepts for supermarkets throughout the Netherlands, Belgium, and Germany.
From project managers and marketers to designers and account managers: together, we ensure that your supermarket makes a difference in the local community.
Find your place on our team!
Would you like to help develop local marketing concepts that strengthen both supermarkets and their communities? At Touch Local Loyalty, you’ll work with an enthusiastic team on projects that are visible on the store floor every day. Together, we turn customers into true fans.
Are you looking for an internship where you’ll really be part of the team? At Touch Local Loyalty, you’ll be working alongside our team from day one and helping to develop local marketing concepts that are visible on the store floor every day. So this isn’t just an observational internship—it’s an internship where you’ll be given responsibility, can take the initiative, and have plenty of room to grow.