Carrefour Market Bastogne Boosts Customer Loyalty with a Historical Album

Carrefour Market Bastogne aims to attract more customers to the store, reward existing customers, and at the same time highlight Bastogne’s rich history. In collaboration with Touch Local Loyalty, a unique historical scrapbook was created that connected the local community with the supermarket.

Recommended by

Fabio Cavaleri

Primary Goals

Attract more customers to the store.
Strengthening customer loyalty.
To raise awareness of Bastogne's local history.
Develop a concept that the entire community can relate to.

Revenue Growth

Daily sales growth of 15% to 20% during the campaign.

New customers

The historical album attracted many new visitors from the region to the store.

A huge success

The entire print run of 2,000 albums sold out quickly, prompting the production of additional sticker packs.

Ongoing Commitment

Customers organized swap events, and their success led to a second historical scrapbook.

Our Approach

Together with Carrefour Market Bastogne, we developed a historical scrapbook focusing on the city’s history. In collaboration with the Cercle Historique de Bastogne , we gathered historical photos, stories, and notable locations. The result was a high-quality album featuring no fewer than 174 collectible stickers, allowing residents to discover their own history step by step.

Customers received sticker packs with their groceries and began actively trading stickers after just a few days. The album became a hot topic of conversation throughout the city. A strong sense of engagement with the concept developed not only in the supermarket but also on social media and beyond.

Our Approach

A strong local marketing concept always starts with the story of the area. That’s why, together with the business owner and the historical society, we look for themes that resonate with people and that the local community is proud of. Their knowledge formed the basis for an authentic scrapbook in which residents recognized their own town. We guided the entire process: from concept development and design to production, communication, and the in-store launch.

This creates a local marketing concept that does more than just reward customers. It brings people together, encourages repeat visits, and strengthens the bond between the supermarket and the community.

Read the French article in Gondola Magazine here.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Building Local Pride

Historical collection album

With a historical scrapbook, you can bring the stories, places, and people of your city or town to life. Customers collect images of local buildings, organizations, businesses, and special events, thereby discovering the history of their own community. It’s a concept that brings together history, a sense of familiarity, and local pride.

Find out what local marketing can do for your supermarket.

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.