From a local big shopper to a local eye-catcher at Albert Heijn Zaltbommel

How can you make local engagement even more visible? Following previous successful local “ bigshoppers ,” opportunities arose beyond the bag itself. The large stuccoed surfaces on the exterior of the store provided a striking backdrop for recognizable images from Zaltbommel. The challenge: to utilize this space in a way that fully reflects the store’s local identity.

Recommended by

Léon van Reijmersdal

Primary Goals

Strengthen the local identity of Albert Heijn Zaltbommel.
Make local recognition visible outside the store.
Help customers, employees, and suppliers feel a greater sense of local pride.

Unique bigshoppers

10,000 " bigshoppers " in a local style, making the design visible even outside the store.

A lasting eye-catcher

A unique eye-catcher on the outside of the store that will still stand out years later.

Famous Icons in Pictures

These include the Martinus Nijhoff Bridge, the Bommelse Bridge, the City Castle, and the Water Tower.

Our Approach

Local identity doesn't have to be limited to a BigShopper ad, poster, or other form of communication. The large exterior walls of this store offered a unique opportunity to showcase the local character on a much larger scale.

The recognizable elements of the local Bigshopper were therefore incorporated into the store’s exterior. The result is a striking design in which the store and its surroundings are visibly connected. It’s not your typical store facade, but a look that certainly suits Albert Heijn Zaltbommel.

Our Approach

We started with the area around the supermarket: what makes Zaltbommel distinctive, and what are its residents proud of? We brought these distinctive elements together in a single design. Think of the Martinus Nijhoff Bridge, the Bommelse Bridge, the City Castle, the Water Tower, and other well-known landmarks in the area.

We then looked beyond the original design. Where else could this local identity be brought to life? The available exterior walls turned out to be perfectly suited for this purpose. By extending the same local visual language, a single, recognizable whole emerged between the Bigshopper and the store. Even years later, the exterior still attracts attention.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Building Local Pride

Local bigshoppers

With a local BigShopper, you give customers a practical shopping bag that’s all about your town or city. Our illustrators incorporate recognizable buildings, local icons, and special places into a colorful design. The result is a unique bag that customers will enjoy using and keeping.

Turn your store into a local attraction

Your supermarket is part of the neighborhood. Show it! With your own local Bigshopper page, recognizable illustrations on the storefront, and custom POS materials, we’ll bring your local identity to life.

Together, we’ll explore what makes your town, city, or region unique and translate that into a look and feel that customers will recognize and that truly suits your store. From the initial idea to a complete local implementation in and around the store.