Bingo Promotion Drives 4% Sales Growth at Jumbo Buitenhof Delft

Jumbo Buitenhof Delft wanted to create a more engaging experience on the sales floor and surprise customers in an accessible way while they were shopping. That’s why they opted for a bingo promotion: an accessible concept that appeals to young and old alike and adds extra excitement to the store.

Recommended by

Sharon Stupers

Primary Goals

More store visits during the campaign period.
Reward and engage customers in a fun way.
Reach a broad audience with an accessible game concept.

Revenue Growth

A 4% increase in sales during a single promotional week.

A lot of commotion

There was a lot of excitement and engagement on the sales floor.

Broad target audience

An accessible campaign that appeals to a broad audience.

Our Approach

Together with Jumbo Buitenhof Delft, we developed a bingo promotion that was simple to set up and easy for every customer to understand. For every purchase of €20, they received a bingo card. New bingo numbers were then announced daily, both on Facebook and in-store. As a result, customers not only returned to the supermarket more often, but they also actively followed the campaign online.

The bingo game added an element of fun to the grocery shopping experience, engaging customers in the campaign in an accessible way. Thanks to its simple setup, a broad target audience participated: from young families to seniors. The combination of daily drawings, attractive prizes, and the integration of online and offline elements generated a lot of enthusiasm and excitement on the sales floor. The promotion not only created a fun shopping experience but also delivered strong commercial results: in just one promotional week, Jumbo Buitenhof Delft achieved a 4% increase in sales.

Our Approach

At Touch Local Loyalty, we take as much of the work involved in organizing the bingo promotion off your hands as possible. The bingo cards are designed in the recognizable style of the bingo concept and feature all the information about your supermarket, including the promotion terms and conditions and other local details. In addition, we provide a complete POS package to ensure the campaign immediately stands out on the sales floor.

Throughout the promotion, we’ll post the new bingo numbers daily on your supermarket’s online channels. In-store, the same numbers will be displayed on an XXL bingo poster, where staff will mark off the winning numbers. This allows customers to easily follow the draw both online and on the store floor.

Together, we’ll determine the odds of winning, the number of winning bingo cards, and the prizes that best suit your supermarket. We also recommend partnering with local businesses for the grand prizes. This creates a comprehensive campaign that delivers an engaging experience, visibility, and greater engagement within the local community.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Create an immersive experience in your store

Bingo

With Bingo, you can turn a trip to the supermarket into an experience. Customers receive a bingo card and follow the announcement of new numbers throughout the campaign. The combination of excitement, fun, and attractive prizes ensures that customers return to the store regularly and stay engaged through social media.

Find out what local marketing can do for your supermarket.

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.