JBL Promotion PLUS Bouwmans Generates Huge Enthusiasm

The PLUS Bouwmans Group, consisting of four stores, wanted to launch a campaign that rewards customers, encourages more store visits, and enhances the in-store experience. They chose a JBL loyalty promotion featuring popular audio products for all ages.

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Léon van Reijmersdal

Primary Goals

More store visits during the JBL savings promotion period.
The JBL Promotion PLUS Bouwmans rewards customers with high-quality JBL products.
Strengthen customer loyalty with an attractive savings goal.

A customer favorite

There has been tremendous interest in the JBL PartyBoxes.

Many enthusiastic customers

We've received many enthusiastic responses from customers about the campaign.

A huge success

A successful premium brand campaign that created an enhanced in-store experience.

Our approach to this JBL savings promotion

For Groep PLUS Bouwmans, we developed a comprehensive JBL loyalty program in which customers received a loyalty stamp for every €10 they spent. With a full loyalty card, they could purchase various JBL products at an attractive discount. The product range included popular audio devices for home and on the go, such as Bluetooth speakers, headphones, and the highly sought-after JBL PartyBoxes.

Thanks to JBL’s strong brand recognition, the campaign appealed to a broad target audience. The products were prominently displayed on the store floor and supported by clear messaging, so customers could immediately see what they could save up for. The campaign also received additional attention through the supermarket’s online channels. The combination of a simple savings system, deep discounts, and a strong premium brand generated a lot of enthusiasm. The JBL PartyBoxes, in particular, proved to be hugely popular and caused a real rush on the products during the campaign.

Our Approach

For these types of savings campaigns, we handle the entire process. We supply the savings cards, savings stamps, and a deluxe display case in which the JBL products are safely presented behind glass. Thanks to the lockable display case, the products remain well protected, while customers can still view them up close. In addition, we provide an eye-catching block tower and supplementary POS materials, ensuring the campaign immediately grabs attention on the sales floor. We also support the supermarket with communication tools for both online and offline use. The result is a professional, premium-brand campaign that not only creates a high-end image but also motivates customers to actively participate in the savings program and return to the store more often.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Reward your customers

JBL

With a JBL savings program, you give customers the opportunity to save up for high-quality audio equipment from a world-renowned premium brand. Portable Bluetooth speakers, wireless earbuds, and headphones: an attractive lineup that appeals to a broad audience. This helps encourage repeat visits, increases average spending, and rewards customers with products they can enjoy every day.

Would you like to offer the JBL savings promotion at your store, too?

A strong brand, attractive products, and a savings goal that gets customers excited. With the JBL savings program, you give customers an extra reason to choose your supermarket—and to keep coming back.

Curious about how JBL can work for your store? We’d be happy to explore the possibilities with you and show you how we can provide a complete concept for your supermarket.