Your employees and local influencers can be the key to stronger customer loyalty. They understand your supermarket like no other and have the trust of the local community. By actively involving them, you not only increase your reach, but also the impact of your brand. A win-win!
From employees and customers to ambassadors
Countless people visit your supermarket every day: customers, employees and perhaps even influential people from the neighbourhood. The trick is to involve them in such a way that they become ambassadors for your shop. And that brings many advantages!
Employees who feel a real connection with their workplace radiate enthusiasm and a service-oriented attitude. This ensures that customers feel welcome and more quickly build a bond with your store. Satisfied customers and committed employees are the best form of word-of-mouth advertising!
What can you achieve with this touchpoint?
Filling vacancies more easily.
More connection & involvement with your supermarket.
Authentic local word-of-mouth advertising.
A number of possibilities
The right approach for the right target group
Your store has a specific target group, often from the local area. What is the best way to reach them? Together we will investigate which strategy is most effective.
- Many students in the area? Then we can use social media and offer student discounts on certain days, for example.
- Is your store located near a retirement home? Then collaborating with carers or volunteers is a smart move.
- Local influencers? They can build a bridge between your store and the neighbourhood in an accessible way.
By deploying the right strategy, you can ensure more involvement, loyalty and ultimately more customers. Together we can build a store that is a part of the neighbourhood!
Do you challenge us to think about how you can turn your staff and local influencers into real fans?
With the contact details below you can quickly and easily contact one of our employees. We are happy to help you! Would you rather fill in a contact form? You can do that here. We will get back to you as soon as possible!
A selection of other touchpoints
Didn’t find what you were looking for within this touchpoint? Or do you just want to see what else we can do for you? You ask, we deliver! And the carousel below too. So take a quick look to see if there is anything interesting for you.
